The new sequel to The Devil Wears Prada is already in a full promotional campaign around the globe, gathering members of the original cast at events in major capitals. The story picks up Miranda Priestly’s (Meryl Streep) life almost twenty years after the events of the first film, now set in a publishing and fashion market completely transformed by algorithms, social media, and digital influencers.
In the first part of the saga, Miranda ran Runway magazine with absolute authority. In this continuation, she faces a more volatile landscape, where editorial decisions share space with content creators and platforms that operate under rules different from those she dominated for decades. In an interview, Streep revealed that the character’s major turning point will be recognizing her own limitations and seeking alliances to maintain relevance – something unthinkable in the 2006 version.
Emily Charlton’s (Emily Blunt) return brings a new dynamic: now tied to major advertising investments, she exerts strategic influence over the former boss, reversing the power relationship. Andrea Sachs (Anne Hathaway) also reappears, now holding a solid editorial position and taking a critical stance toward Miranda. Alongside them, young professionals accustomed to the digital environment emerge, accentuating the generational contrast that permeates the fashion and communications industry. The production continues an international promotional tour ahead of its theatrical release.
